The folks at the Motley Fool have run lots of ads for stock picks that “piggyback” on the iPhone’s gargantuan success — as have lots of other newsletter publishers, of course — and it looks like that trend will continue. The ad I’ve seen today takes a somewhat different tack on this same basic idea [...]
The folks at the Motley Fool have been promoting Dave Gardner’s Rule Breakers newsletter for years by using the same basic theme for their ads: Cloud computing scared Bill Gates into retirement, and the “Kings of Cloud Computing” in the next era will make you rich. If you’re not familiar with Gardner, he’s basically a [...]
We have a charming little tradition here at Stock Gumshoe of picking out the stinkiest stock to have been teased over the past year, and calling it our “Turkey of the Year” come Thanksgiving time. It’s not particularly fair — certainly not to turkeys everywhere, and probably not to the newsletter folks who use breathless, [...]
I LOVE this ad. Not just because it’s fun to read, full of hyperbole, and fills our head with dreams of huge investment returns — they all do that. No, I love it because it’s great to see the big newsletter publishers answering each others’ challenges — you’ve certainly seen and heard Porter Stansberry’s “End [...]
Yesterday we took a look at the “Apple Core” stocks, companies who have assets or products that the iPhone/iPad colossus can’t live without … and I promised that I’d catch up today and get into Apple Core #3, the one teased stock I didn’t get to in our initial sleutification work (if you missed that [...]
Seems like I’m seeing a lot more of David Gardner over the last month than I had for ages — he’s the growth-focused half of the Motley Fool brothers, and this time around the pitch is for his “aggressive growth” newsletter Rule Breakers. This letter has brought us a lot of interesting ideas in the [...]
Well, the copywriters over the Motley Fool seem to have been working overtime to churn out ads for the Motley Fool Stock Advisor … so I guess the lights will stay on late into the night at Gumshoe HQ, too. What is it they’re pitching now, and why does it have so many of my [...]
Have you seen the newest ad from the Motley Fool? It’s similar in many ways to lots of their other teaser ads — it’s loooooong, it includes lots of quotes from outside sources to buttress their claim that they are the one publisher looking out for the small investor, and it teases an investment idea [...]
The Motley Fool copywriters seem to love this general type of pitch — “Must buy X before Y happens!” — they used it heavily for their multiple teases of American Tower, among others (buy before the iPhone 4, then buy before Verizon gets the iPhone … I assume we’ll also see it again when the [...]
Well, whaddya know — this must be “Motley Fool Week” here at Stock Gumshoe. A couple days ago we looked at some of their teaser stocks for their flagship Stock Advisor newsletter … and now they’ve issued a “Special Report” obliquely teasing yet another pick. And it’s a pretty good tease, too, with relatively few [...]
Today’s tempting teaser is from the Motley Fool brothers, Dave and Tom Gardner — well, they didn’t write the ad, that fell to the publisher so they didn’t have to get their hands dirty with hucksterism, but they’re the ones recommending the stocks. The ad’s theme is an update on one that they’ve been using [...]
The Motley Fool folks have been using the “3 Kings of Cloud Computing” special report to pitch David Gardner’s Rule Breakers newsletter for a couple years now, and have occasionally even given away all three of those stock picks for free as part of their “give us your email” list building exercises — but I [...]
The folks at the Motley Fool are right up there in the top ranks when it comes to over-the-top email marketing for their subscription newsletters, and the latest ad for their flagship Stock Advisor is no different — here’s how it opens: “What if an ‘unmistakable signal’ could lead you to PROFITS of 832%, 935%, [...]
Just when I thought my Monday morning might be a big gloomy, with the clouds rolling in for a day of humid thunderstorms, here comes a ray of sunshine to brighten my outlook: The Foolies have a new ad out! Yay! This one’s for their flagship Stock Advisor newsletter, the one that pits bros Tom [...]
That headline is a quote from the Motley Fool, in a recent teaser ad for their flagship Stock Advisor newsletter, the one that pits brother/founders Dave and Tom Gardner against each other. They run through their familiar spiel, that Wall Street ignores the little guy, mutual funds managers underperform and get overpaid, and that brokers [...]
Today we’re looking again at a teaser from our old friends at the Motley Fool — this time, the Rule Breakers folks, led by founding bro Dave Gardner … and they’ve got what they think is a hot growth stock that you have to buy now, before the next iPhone comes out in a few [...]
Cyber security looks like it’s going to become a pretty enticing target for newsletter teasers — we all know about the risks of identity theft, online scams, and unauthorized access to your bank accounts and credit cards, and we also know, thanks to the highly publicized fight between Google and the Chinese government (among many [...]
The Foolies are really ramping up their advertising again, it seems — I haven’t had this many questions about a teaser in quite a while. The ad now is for their flagship Stock Advisor newsletter, and it teases “The Motley Fool’s #1 Stock”. Here’s how they get us started: “While America is captivated by the [...]
Today, for our sleuthing pleasure, we’ll be looking at an email ad that a good number of folks have forwarded to me in just the last couple minutes — here’s how the Motley Fool entices us to start reading … “‘Billion Dollar Blitzkrieg’ “IT’S COMING… And it could make 2010 the most profitable year of [...]
“In the short time it took gas prices to shoot from $1.50 to $4 a gallon, this little-known stock made investors 951% richer. “Now Goldman Sachs says oil is going to rocket right back to $147 — and you can bet $4 gas won’t be far behind. “This may be your last chance to get [...]
