This ad is not exactly brand new, but folks have been sending in queries about it for a few weeks, and pretty steadily, so I thought I’d try to get some answers out for you. The pitch is from Ian Wyatt, who’s trying to sell his Top Stock Insights newsletter by throwing in a “special [...]
The folks at the Motley Fool have run lots of ads for stock picks that “piggyback” on the iPhone’s gargantuan success — as have lots of other newsletter publishers, of course — and it looks like that trend will continue. The ad I’ve seen today takes a somewhat different tack on this same basic idea [...]
Most of the time I write about the investment newsletter business — the pundits who sell their expertise, the copywriters who make the mundane seem otherworldly, and the outrageous promises and teases that the publishers use to convince us to subscribe to newsletters that proffer investment research and stock tips. But it’s worth noting that [...]
The folks at the Motley Fool have been promoting Dave Gardner’s Rule Breakers newsletter for years by using the same basic theme for their ads: Cloud computing scared Bill Gates into retirement, and the “Kings of Cloud Computing” in the next era will make you rich. If you’re not familiar with Gardner, he’s basically a [...]
It’s been a few weeks since we had a heated teaser roll in from the Motley Fool, so today we’ll welcome the Foolies back to the fold — this time it’s an ad for their flagship Stock Advisor newsletter edited by Tom and Dave Gardner, and it’s all about profiting from the “Mobile Media Gold [...]
Paul Tracy of StreetAuthority has been touting a special report he’s selling called “10 Best Stocks to Hold Forever” — he uses the example of the March 2009 market bottom as a great time to buy dominant, dividend-paying multinational companies … … and says that the recent market weakness again points at the opportunity provided [...]
The Motley Fool folks have been using the “3 Kings of Cloud Computing” special report to pitch David Gardner’s Rule Breakers newsletter for a couple years now, and have occasionally even given away all three of those stock picks for free as part of their “give us your email” list building exercises — but I [...]
Here’s the top of the tease that I just got in my email from Nicholas Vardy, trying to get me to subscribe to his Global Bull Market Alert ($995/year, in case you’re wondering): “On November 15th, a Top Chinese Internet Company’s Announcement Could Send Its Stock Soaring “While China’s economy levels off, its Internet sector [...]
Well, it appears the secret’s out on how to get the Gumshoe’s attention: It’s not enough to have a hype-filled ad that promises huge gains, the ones that float to the top of my to-do list often also have perfect, pithy headlines like the one I’ve quoted above: who can resist “The Almost Perfect Stock?” [...]
This ad from the Motley Fool has been around for a while, and they’re now giving away some of the teaser stock names for free — but they’re still keeping one “secret,” so I thought I’d revisit that part of the pitch and let you know who it is. For those who don’t know what [...]
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