This email started churning through the Gumshoe floodgates recently, a tease for Zachary Scheidt’s New Growth Investor, which we last looked at a couple months ago — the marketing for this letter says that they look for “stocks with bright futures ahead or a company with a new product set for maximum gains.” Which sounds [...]
I left out the little asterisk in that headline — we’re also told that “your payment could be higher or lower than $4,000.” Which means, of course, that it could be zero … but still, let’s look into this odd headline and the teaser that follows it, and see if we can’t sniff out just [...]
Here’s how the headline reads for this latest teaser from the Taipan folks, for Zachary Scheidt’s New Growth Investor: “Urgent Gold Investing Alert: “President Obama Wants to Confiscate Your Gold “Buried deep inside the healthcare reform bill is a law that could set the stage for the federal government to take away ALL your gold. [...]
Today’s ad comes rolling in from Zachary Scheidt for his New Growth Investor newsletter from Taipan, trumpeting the huge profits to come from the secretive “Back Mountain Covenant” that will allow Europe to break the Russian chokehold on natural gas. The teaser ad is a long one, of course — “short and sweet” rarely plays [...]
There are two great things about being a marketing copywriter — first, if you put it in quotes, you can say almost anything … and second, there are already a thousand successful ideas out there, you don’t need to come up with a new one each time you’re looking for an angle. This time we’re [...]
