The Foolies are back in our inboxes — or in mine, at least, and I can’t imagine they’re not plying their promises to the rest of you as well. This time, they’re trying to sell subscriptions to their flagship Stock Advisor newsletter, along with their annual special report on stocks for next year. We’ve looked [...]
Yesterday we took a look at the “Apple Core” stocks, companies who have assets or products that the iPhone/iPad colossus can’t live without … and I promised that I’d catch up today and get into Apple Core #3, the one teased stock I didn’t get to in our initial sleutification work (if you missed that [...]
It’s been a few weeks since we had a heated teaser roll in from the Motley Fool, so today we’ll welcome the Foolies back to the fold — this time it’s an ad for their flagship Stock Advisor newsletter edited by Tom and Dave Gardner, and it’s all about profiting from the “Mobile Media Gold [...]
The Motley Fool copywriters seem to love this general type of pitch — “Must buy X before Y happens!” — they used it heavily for their multiple teases of American Tower, among others (buy before the iPhone 4, then buy before Verizon gets the iPhone … I assume we’ll also see it again when the [...]
Today’s tempting teaser is from the Motley Fool brothers, Dave and Tom Gardner — well, they didn’t write the ad, that fell to the publisher so they didn’t have to get their hands dirty with hucksterism, but they’re the ones recommending the stocks. The ad’s theme is an update on one that they’ve been using [...]
The folks at the Motley Fool are right up there in the top ranks when it comes to over-the-top email marketing for their subscription newsletters, and the latest ad for their flagship Stock Advisor is no different — here’s how it opens: “What if an ‘unmistakable signal’ could lead you to PROFITS of 832%, 935%, [...]
Just when I thought my Monday morning might be a big gloomy, with the clouds rolling in for a day of humid thunderstorms, here comes a ray of sunshine to brighten my outlook: The Foolies have a new ad out! Yay! This one’s for their flagship Stock Advisor newsletter, the one that pits bros Tom [...]
That headline is a quote from the Motley Fool, in a recent teaser ad for their flagship Stock Advisor newsletter, the one that pits brother/founders Dave and Tom Gardner against each other. They run through their familiar spiel, that Wall Street ignores the little guy, mutual funds managers underperform and get overpaid, and that brokers [...]
Cyber security looks like it’s going to become a pretty enticing target for newsletter teasers — we all know about the risks of identity theft, online scams, and unauthorized access to your bank accounts and credit cards, and we also know, thanks to the highly publicized fight between Google and the Chinese government (among many [...]
This teaser starts, as so many of them do, by drawing a picture of the horrible future that a chosen stock can prevent … “On a hot summer day, just after the sun reaches its highest point, it begins… “Within minutes, cell phones go silent. Oil refineries shut down. Flights are grounded. Assembly lines grind [...]
The Foolies are really ramping up their advertising again, it seems — I haven’t had this many questions about a teaser in quite a while. The ad now is for their flagship Stock Advisor newsletter, and it teases “The Motley Fool’s #1 Stock”. Here’s how they get us started: “While America is captivated by the [...]
Today, for our sleuthing pleasure, we’ll be looking at an email ad that a good number of folks have forwarded to me in just the last couple minutes — here’s how the Motley Fool entices us to start reading … “‘Billion Dollar Blitzkrieg’ “IT’S COMING… And it could make 2010 the most profitable year of [...]
This teaser ad comes in for a newsletter I’ve written about many, many times over the past couple years, the Motley Fool Stock Advisor. And this is a good ‘ol patriotic “stand up and cheer” ad — all about how the Chinese can’t beat us when we’ve got some of the most critical technology and [...]
Few terms get as much of a rise out of investors as “10 bagger”, the term popularized by Peter Lynch that refers to a stock that increases 10 times in value — and perhaps for good reason, since these kinds of hyper growth stories, even if they take a decade or more to unfold, are [...]
“ONE AMERICAN BRAND POISED TO POWER INTO THE GLOBAL MAINSTREAM! “Every decade or so, a brand is born in America that goes up like a moon shot and becomes a recognizable symbol all over the world… Brands like Levis… Coca-Cola… Harley-Davidson… Heinz… McDonalds… GE… Budweiser… Disney… Gillette… Pepsi… The Gap… IBM… Wal-Mart… Apple… Nike… Microsoft… [...]
The Motley Fool is sending out an ad that claims to have chosen “The Only Stock to Own 2009-2019.” Now there’s a promise, no? The assumption of almost all pundits and pontificators, myself included, is that this awful market might represent a remarkable buying opportunity — at least, an opportunity for those who make the [...]
The good folks at Motley Fool’s Stock Advisor newsletter have another teaser for us … they think they’ve got a “virtually recession-proof” stock for you to buy … in their words: “On Sale Now… a Virtually Recession-Proof Business Poised for 100% Gains… “An investment story like this doesn’t come along very often… “It’s a business [...]
Newsletters are notorious for re-using the same ad copy for years and years and years, and the Motley Fool is no different — when they get a marketing pitch that really works, they keep trotting it out again, and again, and again. I’ve mentioned this before, particularly with their “Next Berkshire Hathaway” pick that gets [...]
Ah, another one from the Motley Fool! Like mother’s milk, it nourishes the Gumshoe so to pore through a ponderous Fool tome in search of clues to great stocks. Today, we’re blessed with a teaser letter for the Hidden Gems newsletter, with the letter coming from Bill Mann, who runs that newsletter in partnership with [...]
OK, so I’m starting to think that Fyodor Dostoyevsky has been reincarnated as a Motley Fool copywriter — the amount of text they throw into their teaser emails, many of them ten pages long or longer, is a bit ridiculous … I’d say they lead the industry in that category. But more to the point, [...]
